Expectations for the man and the role of the man have undergone a drastic change in recent decades. Simultaneously the role and influence of the consumer has become increasingly influential as the Internet enabling two-way communication.
Social media is on everybody’s mind nowadays. Social media had a lot of impact on our everyday life, and it has changed, for example, the way we buy products, search for information, or stay in touch with colleagues.
The subject of my research was consumer brand awareness on Instagram – fitness industry and millennials. I chose this subject as I am a runner myself and I have seen many fitness companies trying to catch the attention of followers.