Digital Service Development

In this course you will get an introduction to digital business development in a tourism context. You will get an understanding of what it takes to create a positive customer experience with a goal to deliver real value at every single customer touch point. At the end of the course you will:

• understand new emerging technologies in the field
• be able to analyse and improve different online services
• be able to develop strategies for a multi-device and multi-channel approach
• be familiar with the customer-oriented approach and be able to implement it to reach customers online
• be able to monitor and analyse customer experiences across various touch points
• be able to optimize for better experiences and interactions based on multiple metrics
• be familiar with the design sprint method and know how to use it when bringing a new service to the market

Course contents

• Content marketing
• Usability tests
• Traffic Analysis
• Conversions
• Search Engine Optimization
• Customer Experience Journey
• Design thinking
• Design sprint method

The course consists of both lectures and self-studies. Lectures will be held at the following times:

Assessment methods

Dates will be announced later in the course.

• Demonstrations and proficiency exams
• Essays, reports, productions and portfolio