Digital Service Development
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Price
75 € + 0% VAT -
Conductor
Arcada University of Applied Sciences -
Language
English -
Scope
5 ECTS -
Course dates
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Last application date
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Entry requirements
Understanding of the basics of tourism.
Are you interested in developing new digital services within tourism? In this course you will learn how to utilize design thinking and the design sprint method to be able to introduce a new service to a market.
In this course you will get an introduction to digital business development in a tourism context. You will get an understanding of what it takes to create a positive customer experience with a goal to deliver real value at every single customer touch point. At the end of the course you will:
- understand new emerging technologies in the field
- be able to analyse and improve different online services
- be able to develop strategies for a multi-device and multi-channel approach
- be familiar with the customer-oriented approach and be able to implement it to reach customers online
- be able to monitor and analyse customer experiences across various touch points
- be able to optimize for better experiences and interactions based on multiple metrics
- be familiar with the design sprint method and know how to use it when bringing a new service to the market
Course contents
- Content marketing
- Usability tests
- Traffic Analysis
- Conversions
- Search Engine Optimization
- Customer Experience Journey
- Design thinking
- Design sprint method
The course consists of both lectures and self-studies. Lectures will be held at the following times:
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25.10.2022 |
08:30 - 12:30 |
F365 |
Digital Service Development |
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01.11.2022 |
08:30 - 12:30 |
F365 |
Digital Service Development |
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|
08.11.2022 |
08:30 - 12:30 |
F365 |
Digital Service Development |
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15.11.2022 |
08:30 - 12:30 |
F365 |
Digital Service Development |
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22.11.2022 |
08:30 - 12:30 |
F365 |
Digital Service Development |
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29.11.2022 |
08:30 - 12:30 |
F365 |
Digital Service Development |
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|
07.12.2022 |
08:30 - 12:30 |
F365 |
Digital Service Development |
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13.12.2022 |
08:30 - 12:30 |
F365 |
Digital Service Development |
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20.12.2022 |
08:30 - 12:30 |
F365 |
Digital Service Development |
Assessment methods
Dates will be announced later in the course.
- Demonstrations and proficiency exams
- Essays, reports, productions and portfolio
Contact us about the course
Happening at Arcada
24 Aug
2026
Introduction days for new students
Bachelor's studentsThe introduction days for new bachelor's students are arranged 24–28 August 2026.
Are you a new student at Arcada? You can find more information about the introduction days and schedule in Arcada's study guide Start .
02 Sep
2026
Opening of the academic year 2026–2027
Arcada opens the 2026–2027 academic year with a festive celebration while also launching its 30th anniversary year. The anniversary year marks three decades of education, research, and societal impact.
08 Oct
2026
Build Your Network, Build Your Career – Boost Your Entrepreneurial Mindset
Are you ready to expand your horizons, strengthen your network, and develop a mindset that supports your career growth? Join us for an inspiring evening focused on entrepreneurship, career development, and real-world insights from international alumni.
15 Jan
2027
Graduation Ceremony
Arcada's graduation ceremony will be held on 15 January 2027, welcoming graduates and invited guests to campus to celebrate those who graduated between 4 June - 18 December 2026.
