Creative Content and Experience Insight

  • Price
    270 € + 0% VAT
  • Delivery method
    On-campus
  • Language
    English
  • Scope
    15 ECTS
  • Course dates
    January - May 2026
  • Last application date
  • Entry requirements
    This course does not require any previous experience or knowledge in the field. Course participants will be introduced to the fundamentals.

    For students with prior experience in the field or basic knowledge of the tools used we recommend our course Visual media design and production.

Master digital storytelling, design, and user insight in one comprehensive module tailored for the modern marketer. Whether you're a marketing professional, designer, or content creator, this module equips you with the tools to elevate your digital communication strategies.

This 15-credit module in Creative Content and Experience Insight offers a dynamic blend of theory and practice, preparing you to craft compelling digital experiences that resonate with today’s audiences. 

What you will learn

  • Master digital storytelling and interface design to create engaging, brand-aligned content across platforms.
  • Produce multimedia content—from videos to graphics—tailored for digital marketing contexts.
  • Explore emerging technologies, including AI, to enhance content creation and user experience.
  • Apply behavioural insights using tools like eye tracking to understand how users interact with content.
  • Translate data into design decisions, optimizing marketing effectiveness and user engagement.
  • Through hands-on projects and analytical methods, you’ll gain the confidence to bring creative ideas to life using the latest industry tools.

Courses included

This module consists of three 5-credit courses, each offering a focused area of expertise:

Interaction Design and Development (5 ECTS)

Learn the fundamentals of designing and developing interactive digital interfaces. This course emphasizes usability, accessibility, and responsive design, enabling you to build intuitive user experiences that align with marketing goals.

Creative Media and Visual Marketing (5 ECTS)

Dive into the world of visual storytelling and branded content. You’ll explore how to create compelling media assets—videos, animations, and graphics—that strengthen brand identity and engage audiences across digital platforms.

User Experience Insights (5 ECTS)

Gain a deeper understanding of user behaviour through data-driven methods. This course introduces tools like eye tracking and user testing, helping you analyze and optimize how users experience your content.

Who is this for?

  • Marketing professionals seeking to expand their digital skillset
  • Designers and content creators aiming to deepen their UX and storytelling capabilities
  • Anyone interested in the intersection of media, technology, and consumer insight
  • Whether you're looking to upskill or pivot into a more creative digital role, this module offers a future-forward foundation in content creation and user experience.