User Experience Insights

  • Price
    100 € + 0% VAT
  • Delivery method
    On-campus
  • Language
    English
  • Scope
    5 ECTS
  • Course dates
  • Last application date
  • Entry requirements
    Basic understanding of digital content creation or marketing is recommended.

Do you want to understand how users really experience your digital content? Join this course to learn how user experience (UX) is key to creating effective digital interactions and improves usability, and impact. This course is part of the Creative Content and Experience Insight Series.

In this course, you will delve into the complexities of user experience (UX), employing a range of advanced techniques to assess and enhance the impact of digital content with a focus on user experience. You will engage with practical tools and methodologies, such as usability testing, eye tracking, and behaviour analysis, to uncover deep insights into how users interact with content. 

Through hands-on projects and case studies, you will learn to navigate the challenges of designing for diverse audiences and fostering positive user journeys across digital platforms. By the end of the course you will be able to create more engaging, effective, and memorable marketing strategies and content. Whether you're working in marketing, design, or development, you'll learn how to apply UX methodologies to elevate your content and strategy.

The Course Covers

  • Usability Testing Techniques
  • Behavioral and Interaction Analysis
  • Data-Driven Design and Optimization
  • Cross-platform UX Strategies
  • Practical Application in UX Projects

What You'll Learn

  • Understand the role of UX insights in improving digital content and user interaction
  • Explore emerging UX technologies and methodologies
  • Conduct usability and user experience testing with advanced tools
  • Decode user behavior using analytics to inform strategic decisions
  • Apply UX insights to develop engaging marketing materials
  • Adopt a problem-solving mindset rooted in continuous learning and evidence-based design

Learning Format

On-campus scheduled sessions and practical assignments

Timetable 

24/03/2026 09:00-12:00   

31/03/2026 09:00-12:00   

07/04/2026 09:00-12:00   

14/04/2026 09:00-12:00   

21/04/2026 09:00-12:00   

28/04/2026 09:00-12:00   

05/05/2026 09:00-12:00