Creative Media and Visual Marketing
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Price
100 € + 0% VAT -
Delivery method
On-campus -
Language
English -
Scope
5 ECTS -
Course dates
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Last application date
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Entry requirements
This course does not require any previous experience or knowledge in the field. Course participants will be introduced to the fundamentals.
For students with prior experience in the field or basic knowledge of the tools used we recommend our course Visual media design and production.
Do you want to bring your ideas to life through multimedia mastery? This hands-on course equips you with the skills to produce a variety of media types tailored for digital platforms and with a marketing focus. This course is part of the Creative Content and Experience Insight Series.
During the course you’ll explore the full spectrum of media production, from concept to execution, using the industry's most advanced tools and emerging technologies. The emphasis is on creating content that is visually compelling, enhances brand presence, storytelling and resonates with a target audience.
You will gain hands-on experience of producing videos, graphics, and mixed-media compositions and master tools for image editing, vector graphics, and video production. A special emphasis will be placed on the exploration and application of generative AI technologies to innovate and enhance your projects. By the end of the course, you can create media from an idea and bring it to life.
The course covers
- Communications theory for effective marketing graphics
- Advanced photo/video editing and generative AI tools
- Vector graphics and scenario-specific video content
- Innovation and trend-aware thinking in marketing media creation
What You’ll Learn
- Core principles behind captivating vector graphics and marketing visuals.
- Advanced Editing Techniques: composition, retouching, colour grading, and special effects.
- Generative AI in Media: image generation to video production.
- Video Production: storyboarding, green screening, lighting setups, immersive sound design, and generative video creation.
- Integrated Media Projects
How you learn
On-campus scheduled sessions and practical assignments
Timetable
18/03/2026 13:00 16:00
25/03/2026 13:00 16:00
01/04/2026 13:00 16:00
08/04/2026 13:00 16:00
15/04/2026 13:00 16:00
22/04/2026 13:00 16:00
29/04/2026 13:00 16:00
06/05/2026 13:00 16:00
Series Overview
This course is part of Creative Content and Experience Insight series. It can be taken independently or as part of the full 15 ECTS module.
Upcoming events
12 May
2026
Welcome to celebrate the International Nurses Day!
At Arcada, we celebrate International Nurses Day on 12 May 2026 by welcoming our students, alumni, and partners to a free seminar.
12 Jun
2026
Graduation Ceremony
Arcada's graduation ceremony will be held on 12 June 2026, welcoming graduates and invited guests to campus to celebrate those who graduated between 1 January - 3 June 2026.
