In today’s world, know-how in media management is a key competence for every organisation. A media manager today does not necessarily have an educational background in media or culture. We believe that a successful media manager needs to have a multidisciplinary understanding of the media, based on leadership, technology and culture. The master’s degree programme in Media Management at Arcada provides you with skills, competencies and knowledge needed for navigating the ever-changing media environment.
Our programme presents you with real-life cases and projects useful to a media manager in any organisation. It gives you a unique opportunity to integrate your previous studies and professional experience with fresh in-depth knowledge. Media management is a rapidly growing research field that analyses the economic, cultural and technological transformations and tendencies in the media industry. In this programme you will also find yourself in a research-oriented environment.
Please note that all applicants must have a minimum of two years (24 months) of relevant work experience after the completion of the bachelor's degree in order to meet the eligibility criteria. The programme can be completed in one year as full-time studies, or two years as part-time studies.
Lectures are mainly held in the afternoon and evenings, from 16:00 to 20:00. Each study unit offers the possibility to do your studies online. This includes a wide range of e-learning possibilities, such as webinars, online lectures, and more traditional readings and essays, depending on the content and learning outcomes of the study unit. Lectures are always held on weekdays, not on weekends.
What you will learn
- To display an evidence-based approach to the changing media industry and the operational improvement of media organisations
- To acquire the ability to comprehend innovation performance in different contexts
- To take part in substantive discussions and make decisions according to changing circumstances
- To determine the most appropriate procedures for media innovation processes
- To independently draw conclusions for complex problems related to the implementation of new technologies
Examples of future positions
This master’s programme is international, which means that you will have a larger labour market as your arena. As a Media Management graduate you will be able to work with a wide variety of tasks in both the private and the public sector, e.g.:
- Media Planner
- Social Media Manager
- Communications Specialist
- Campaign Manager
- Media Consultant
- Communications Analyst
Diversity and personal guidance
As Arcada is the most international Finnish UAS in relation to its size, here you are guaranteed to meet and collaborate with new people of different backgrounds. During your studies you will be a part of a diverse tight-knit group, where discussions based on different perspectives will enhance your creative and innovative thinking.
We also take pride in our teaching culture – our teachers are highly engaged and the contact between teachers and students is very informal. As a student in the Media Management programme you can expect your teachers to support you in your studies and provide you with feedback along the way. Getting personal guidance from their teachers is something our students and alumni keep highlighting as one of the top advantages of studying at Arcada.
Specialise according to your own interests
The master’s thesis (30 ECTS) is preferably a research report on a media-related development project for an organisation. This organisation can be your employer, your own company or some other organisation that you wish to collaborate with. The thesis work gives you the chance to specialise according to your personal background and interests.
How to apply
Please visit the Application pages for all the information on how to apply.
Please note that applicants from countries outside the European Union/EEA are required to pay tuition fees. This master’s degree programme, consisting of 60 ECTS, costs 10 000 euros. In case a student is unable to complete the degree within the given study time, the student needs to pay 4 000 euros per each extra semester until the degree is completed.
No scholarships are offered for master level studies.
You can familiarize yourself with the current curriculum on Arcada's digital study guide Start (External link), but be aware that changes to the content may occur for the next academic year.