Media Management

Education / Culture and media

If you are looking for tools to manage a media team, a media organisation or your own brand in a sustainable way, then look no further – Arcada has got you covered! Regardless of whether you are a freelancer, an influencer or represent a larger corporation, innovative ways of increasing the quality of media are a necessity.

  • Degree title
    Master of Culture and Arts
  • Delivery method
    Hybrid (on-campus and online)
  • Level
    Master's programme
  • Language
    English
  • Scope
    60 ECTS
  • Education duration
    1 or 2 years
  • Entry requirements
    In order to meet the eligibility criteria, the applicant must have a suitable bachelor's degree, e.g. within the field of media and communications, arts and culture management, business management, media and information technology, art and design, advertising, literature, culture studies or entertainment law, and a minimum of two years (24 months) of relevant work experience gained after the completion of the bachelor's degree.

Daniel Farrera
graduate (2021), Media Management

Daniel Farrera
This programme was eye-opening. It elevated my perception and understanding of media, its influence, and its relevance to human society. Even though it had to be online, and I missed meeting my peers and professors in person, the experience was highly rewarding, rich, and engaging. What I learned in this programme and by working on my thesis has already brought interesting results in my career as an IP developer and digital artist.

Programme

In today’s world, know-how in media management is a key competence for every organisation. A media manager today does not necessarily have an educational background in media or culture. We believe that a successful media manager needs to have a multidisciplinary understanding of the media, based on leadership, technology and culture. The master’s degree programme in Media Management at Arcada provides you with skills, competencies and knowledge needed for navigating the ever-changing media environment.

Our programme presents you with real-life cases and projects useful to a media manager in any organisation. It gives you a unique opportunity to integrate your previous studies and professional experience with fresh in-depth knowledge. Media management is a rapidly growing research field that analyses the economic, cultural and technological transformations and tendencies in the media industry. In this programme you will also find yourself in a research-oriented environment.

The programme can be completed in one year as full-time studies, or two years as part-time studies. Lectures are mainly held in the afternoon and evenings, from 16:00 to 20:00. Each study unit offers the possibility to do your studies online. This includes a wide range of e-learning possibilities, such as webinars, online lectures, and more traditional readings and essays, depending on the content and learning outcomes of the study unit. Lectures are always held on weekdays, not on weekends.

What you will learn

  • To display an evidence-based approach to the changing media industry and the operational improvement of media organisations
  • To acquire the ability to comprehend innovation performance in different contexts
  • To take part in substantive discussions and make decisions according to changing circumstances
  • To determine the most appropriate procedures for media innovation processes
  • To independently draw conclusions for complex problems related to the implementation of new technologies

Examples of future positions

This master’s programme is international, which means that you will have a larger labour market as your arena. As a Media Management graduate you will be able to work with a wide variety of tasks in both the private and the public sector, e.g.:

  • Media Planner
  • Social Media Manager
  • Communications Specialist
  • Campaign Manager
  • Media Consultant
  • Communications Analyst
  • Influencer
  • Researcher

Diversity and personal guidance

As Arcada is the most international Finnish UAS in relation to its size, here you are guaranteed to meet and collaborate with new people of different backgrounds. During your studies you will be a part of a diverse tight-knit group, where discussions based on different perspectives will enhance your creative and innovative thinking.

We also take pride in our teaching culture – our teachers are highly engaged and the contact between teachers and students is very informal. As a student in the Media Management programme you can expect your teachers to support you in your studies and provide you with feedback along the way. Getting personal guidance from their teachers is something our students and alumni keep highlighting as one of the top advantages of studying at Arcada.

Specialise according to your own interests

The master’s thesis (30 ECTS) is preferably a research report on a media-related development project for an organisation. This organisation can be your employer, your own company or some other organisation that you wish to collaborate with. The thesis work gives you the chance to specialise according to your personal background and interests.

Tuition fees and scholarships

All students enrolled in the programme are expected to have a laptop they can use in their studies.

Please note that applicants from countries outside the European Union/EEA are required to pay tuition fees. No scholarships are available for master's degree studies, but we do have an early bird offer. Learn more on our Application pages.

Structure of studies

Familiarise yourself with an example of the structure of studies.

The curriculum shown is an example and might not fully match your actual studies. For the latest details, contact the Degree Programme Director. Please also note that you are expected to bring your own laptop to campus for carrying out your studies.