Tourism in Finland and the Nordics

  • Price
    100 € + 0% VAT
  • Delivery method
    Hybrid (on-campus and/or online)
  • Language
    English
  • Scope
    5 ECTS
  • Course dates
  • Last application date

Do you want to discover the strengths, challenges, and future opportunities of tourism across the Nordic region? This course offers a strategic overview of tourism in Finland and the Nordics, focusing on destination characteristics, development needs, and future outlooks.

During the course you will explore how tourism offerings are shaped, evaluated, and communicated, with a special emphasis on Finland’s unique position in the Nordic tourism landscape.

This course is ideal for professionals and students in tourism, hospitality, or regional development who want to deepen their understanding of Nordic tourism dynamics. 

Course Content

  • Overview of the Nordic tourism landscape
  • Nordic tourism brands and supply
  • SWOT analysis of Nordic tourism
  • Finland as a destination: characteristics and appeal
  • Development opportunities in Finnish tourism
  • Future outlooks for tourism in the region
     

What You'll Learn

By the end of the course, you will:

  • Understand the Nordic tourism landscape and its main offerings for visitors
  • Describe the strengths, weaknesses, threats, and opportunities of Nordic tourism
  • Present Finland as a tourism destination, highlighting its unique selling points
  • Identify current development needs in the Finnish tourism industry
  • Apply perspective thinking to connect practical challenges with strategic issues
  • Approach tourism development with curiosity, critical thinking, and respect for diverse perspectives

Teaching format

The course includes both online and on-campus practices.

Timetable

26/03/2026 09:00-12:30   

02/04/2026 09:00-12:30     

09/04/2026 09:00-12:30   

16/04/2026 09:00-12:30  

23/04/2026 09:00-12:30  

30/04/2026 09:00-12:30  

07/05/2026 12:30-16:00   

12/05/2026 12:30-16:00  

Upcoming events

12 Jun
2026

Graduation Ceremony

Arcada's graduation ceremony will be held on 12 June 2026, welcoming graduates and invited guests to campus to celebrate those who graduated between 1 January - 3 June 2026.

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