Strategy and Management in Media

  • Price
    150 € + 0% VAT
  • Conductor
    Arcada University of Applied Sciences
  • Language
    English
  • Scope
    10 ECTS
  • Course dates
  • Last application date
  • Entry requirements
    Bachelor degree within appropriate field and two years of relevant work experience after graduation.

Do you want to be able to critically assess and discuss media management? Do you want to gain a competitive advantage by knowing how to analytically reflect on media innovations? Look no further! This study package will offer you two unique courses on a master level.

Upon completion of this study package, you can critically assess and discuss media management theory. You will have solid expertise in both media and management, as well as an exceptional understanding of today’s markets and the world of media. You will be able to apply your competence in close collaboration with actors in the media field. You will also be able to explain and critically reflect on media innovations, their renewal and design and why these are crucial to competitive advantage and organizational success.

The courses

Media Management & Leadership

This course will:

  • teach you to demonstrate a solid and up to date understanding of key issues in contemporary media industries
  • teach you business models and media management
  • display an evidence-based approach to the changing media industry and the operational improvement of media organizations,
  • teach you the ability to approach issues and competencies analytically and communicatively in a problem-solving manner.

Media Innovations

During Media Innovations, you will learn to:

  • discriminate relevant aspects of current understanding of innovation and creativity
  • acquire the ability to comprehend innovation performance in different contexts
  • take part in substantive discussions and make decisions according to changing circumstances
  • determine the most appropriate procedures for media innovation processes and how to apply the knowledge gained in innovation management according to operational and strategic aims.



You can also sign up separately for one of the courses. To sign up for an individual class, please visit the course's own education page. 

Upcoming events

12 Jun
2026

Graduation Ceremony

Arcada's graduation ceremony will be held on 12 June 2026, welcoming graduates and invited guests to campus to celebrate those who graduated between 1 January - 3 June 2026.

More dates

Finnish healthcare faces bottlenecks – Arcada’s project offers a path forward

Finnish healthcare is facing several simultaneous challenges. An aging population, more people with chronic diseases, and a growing shortage of staff are all increasing the pressure on healthcare. Digitalisation is often highlighted as part of the solution, but in practice, the transition is complex and takes time.

Research

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