Strategic Management

About the course:

This study unit focuses on building the following core competencies:

General Business Competence: Enhancing your ability to view business holistically and prepare for leadership roles beyond specialized functions.
Strategic Leadership in Uncertainty: Developing the skills to manage and grow a business in constantly evolving conditions.

Course Topics

The evolution of strategic thinking and the growth paradigm
Megatrends shaping the future of business
Classical and modern strategic tools
Vision building and Blue Ocean Strategy
Business model innovation and reinvention
Must-Win Battles and strategic priorities
Corporate culture’s role in strategy execution
Leadership roles in strategy: the board, CEO, and executive team
Strategy responses for companies in distress

This course offers a comprehensive journey through the principles and practices of strategic management, preparing you to lead with vision, agility, and impact in any business setting.

By the end of this course, you will:

Knowledge

Gain a foundational understanding of how strategic thinking has evolved within the field of business management.
Become familiar with essential strategy concepts, analytical models, and decision-making processes relevant to business leadership.
Develop insight into megatrends, business model transformation, and growth strategies.

Skills

Be able to apply strategic tools to evaluate a company’s internal and external environment.
Learn to design actionable strategies for organizational change.
Connect your role and strategic actions to broader governance and corporate culture dynamics.

Attitude

Cultivate a broad, forward-looking perspective on strategic opportunities while learning to critically challenge prevailing assumptions.
Recognize the importance of collaboration and communication as key drivers of successful strategic transformation.

This course offers a comprehensive journey through the principles and practices of strategic management, preparing you to lead with vision, agility, and impact in any business setting.