This online course will introduce you to crucial concepts in starting and running your own business. You will get support in taking your next steps in being an entrepreneur and learning the practical aspects of running your own business. The course centers around you developing a business plan for your new business.
This course is for anyone with a business idea or who has just started a business - field or industry of business does not matter.
We will be focusing on various themes, which all play an important role when starting an own business. We will dive into subjects such as finance and profitability calculations, staff and employment, logistics, marketing and corporate social responsibility. Learning outcomes of the course include:
- Owning a well-planned vision and mission statement of your business
- Market analysis
- Basic knowledge about selling and service design
- Attained knowledge of marketing channels and competence on how to create a marketing plan
- Accounting and budgeting as well as pricing and profitability
- Logistics, purchasing and contracts
In order for you to get the best learning outcome, the course content will be adapted to the types of business ideas that the participants have. The course also serves as a great possibility to network with fellow participants, who usually are from various backgrounds, hence enrichening your learning experience.
The course is entirely online except for the kick-off (10.1.2021, 9.00-12.00) and the final event (16.5.2021, 14.00-17.00), which might be organized at Arcada if the COVID situation so allows. The course consists of lectures, workshops, individual assignments and group discussions. Examination will be based on the business plan and different assignments during the course. The course centers around providing support for students creating their individual business plan.
The studies will be conducted in English, but it is possible to send in assignments in either English, Swedish or Finnish.
The lectures will as a rule be held twice a week, Mondays and Wednesdays from 8.30-10.30. The more specific timetable can be found below.