Digital Marketing Strategy

Course overview

During this course you will build competencies that are vital for professionals operating in an increasingly digital and globally connected business environment such as: 

• Digital Transformation Competence: Understand how digitalization reshapes the marketing and business landscape.
• Expertise in Digital Marketing: Gain hands-on knowledge of modern marketing tools, platforms, and consumer engagement strategies.
• Global Business Communication and Teamwork: Strengthen your ability to communicate effectively and respectfully in diverse, international business settings.
   

Course Topics

Throughout the course, we will cover:

• The digital marketing landscape: paid, earned, and owned media
• Online consumer behavior and behavior change models
• Technology adoption and user experience
• Social media strategy and content marketing
• Online advertising and search engine optimization (SEO)
• Neuromarketing and eye tracking
• Strategic digital marketing frameworks

Who is this programme for

This programme is intended for applicants who hold a Bachelor’s degree. It is suitable for professionals who want to further develop their expertise and advance their careers.

What you will learn

Knowledge

• Understand key theories and models that explain user behavior, behavior change, and technology adoption.
• Be able to analyze online consumer behavior using multiple frameworks.
• Explore the components of the digital marketing landscape—including paid, earned, and owned media—and how to build traffic and visibility online.
• Know how to evaluate and assess digital marketing performance.
• Appreciate the importance of ethical and high-standard communication in a professional context.

Skills

• Be able to assess the digital needs of a business, evaluate potential solutions, and communicate your analysis in a clear and professional format.
• Gain practical skills in developing and implementing digital marketing strategies and online advertising techniques.
• Learn how to apply technology frameworks to analyze the digital business environment.
• Adopt a polished, respectful communication style in both written and spoken formats.

Attitude

• Take an open, exploratory approach to digital technologies such as social media, content marketing, and UX design.
• Develop a constructive, critical mindset for solving challenges related to digital transformation.
• Build an awareness of cultural differences and appropriate conduct across global business interactions.

This course offers a strategic, hands-on approach to mastering digital marketing in today’s business environment. You will gain the tools and mindset needed to drive results, communicate with impact, and contribute to digital transformation efforts in any organization.

Study format and schedule

The programme will start in November 2026. Please note that the timetable is subject to change.

Study days 2026

• 18 November 16:30–20:00
• 19 November 16:30–20:00
• 20 November 16:30–20:00
• 09 December 16:30–20:00
• 10 December 16:30–20:00
• 11 December 16:30–20:00

Application

Our application period will open in August 2026.