Carl-Johan Rosenbröijer
Responsible for strategic business relations
I am the Vice Rector of Arcada responsible for degree education and passionate about working in knowledge organizations. The academic context, where I have actively participated in many educational and research roles, is going through dramatic change over the next 10 years. This makes this environment even more interesting and opens up for real change management.
My long and broad experience from a wide variety of activities – e.g. teaching on bachelor, master and executive levels, developing and leading a new master's program, leading research projects and participating in board work in both the academic and business context – gives a solid platform to adapt and pro-actively develop the services offered at Arcada. I feel very motivated to lead this change with my colleagues and develop both educational and research activities in line with the digital evolution.
Publications
| Publication name | Authors | Publication channel | Year |
|---|---|---|---|
| Entrepreneurship Hub - A way to support entrepreneurial dreams | Hongell, Linn; Fabricius, Susanna; Hernberg, Mervi; Rosenbröijer, Carl-Johan; Sirén, Fredrik | INTED proceedings | 2024 |
| En mångfald av pedagogisk kompetens på Arcada bådar gott för framtiden | Rosenbröijer, Carl-Johan | Arcada Publikation | 2021 |
| The reality of internationalisation is changing–consequences for education and learning | Rosenbröijer, Carl-Johan | Arcada Publication | 2019 |
| Consumer brand post engagement on Facebook and Instagram – A study of three interior design brands | Eriksson, Niklas; Sjöberg, Annette; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle | 2019 | |
| Digital Brand Management: A Company and Consumer Perspective | Bäck, Lotta; Ingman, Edward; Lalwani, Dilip; Müller, Marie; Sørensen-Behm, Caroline; Rosenbröijer, Carl-Johan | Arcada Working Papers | 2018 |
| Smartphones as decision support in retail stores – The role of product category and gender | Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle | Procedia computer science | 2018 |
| Young consumers’ tendency to use a smartphone as decision-support inside clothing stores | Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle | Arcada Working Papers | 2017 |
| The relationship between young consumers’ decision-making styles and propensity to shop clothing online with a smartphone | Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle | Procedia computer science | 2017 |
| The data driven decision RACE in eRetailing | Eriksson, Niklas; Forsström, Mikael; Rosenbröijer, Carl-Johan | 2016 | |
| Impact of in-store technology on the consumer shopping process : a field experiment with a smart card | Niklas Eriksson; Elena Smirnova; Carl-Johan Rosenbröijer; Peter Mildén | Arcada Working Papers | 2016 |
| Students' connotative meaning of marketing concepts | Peter Mildén; Michael von Boguslawski; Carl-Johan Rosenbröijer | 2015 | |
| Data driven decision-making in eretailing : a customer centric funnel approach | Niklas Eriksson; Mikael Forsström; Carl-Johan Rosenbröijer | Arcada Working papers | 2015 |
| Customer relationship management and business analytics : a lead nurturing approach | Carl-Johan Rosenbröijer | 2014 | |
| Big data analytics : what is it? | Niklas Eriksson; Magnus Westerlund; Carl-Johan Rosenbröijer | Arcada Working papers | 2014 |
| Comparing national and business culture in the Nordic countries : a Finnish perspective | Charlotta Jakobsson; Daria Lokteva; Angel Lawson; Ville Strömberg; Carl-Johan Rosenbröijer | Arcada Working papers | 2014 |
| Arbit: eBusiness Lab och gränsöverskridande FUI-verksamhet | Carl-Johan Rosenbröijer | 2013 | |
| Creating innovative mobile applications : a student driven approach | Carl-Johan Rosenbröijer | 2013 | |
| Customer relationship management and business analytics | Carl-Johan Rosenbröijer | 2013 | |
| A local outdoor mobile tour guide in HTML5 : drivers and barriers | Niklas Eriksson, Magnus Westerlund, Carl-Johan Rosenbröijer, Hellevi Aittoniemi, Ted Mellin, Krista Fransman | 2013 |