Carl-Johan Rosenbröijer
Ansvarig för strategiska näringslivsrelationer
Publikationer
| Publikationens namn | Upphovspersoner | Publikationskanal | År |
|---|---|---|---|
| Entrepreneurship Hub - A way to support entrepreneurial dreams | Hongell, Linn; Fabricius, Susanna; Hernberg, Mervi; Rosenbröijer, Carl-Johan; Sirén, Fredrik | INTED proceedings | 2024 |
| En mångfald av pedagogisk kompetens på Arcada bådar gott för framtiden | Rosenbröijer, Carl-Johan | Arcada Publikation | 2021 |
| The reality of internationalisation is changing–consequences for education and learning | Rosenbröijer, Carl-Johan | Arcada Publication | 2019 |
| Consumer brand post engagement on Facebook and Instagram – A study of three interior design brands | Eriksson, Niklas; Sjöberg, Annette; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle | 2019 | |
| Digital Brand Management: A Company and Consumer Perspective | Bäck, Lotta; Ingman, Edward; Lalwani, Dilip; Müller, Marie; Sørensen-Behm, Caroline; Rosenbröijer, Carl-Johan | Arcada Working Papers | 2018 |
| Smartphones as decision support in retail stores – The role of product category and gender | Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle | Procedia computer science | 2018 |
| Young consumers’ tendency to use a smartphone as decision-support inside clothing stores | Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle | Arcada Working Papers | 2017 |
| The relationship between young consumers’ decision-making styles and propensity to shop clothing online with a smartphone | Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle | Procedia computer science | 2017 |
| The data driven decision RACE in eRetailing | Eriksson, Niklas; Forsström, Mikael; Rosenbröijer, Carl-Johan | 2016 | |
| Impact of in-store technology on the consumer shopping process : a field experiment with a smart card | Niklas Eriksson; Elena Smirnova; Carl-Johan Rosenbröijer; Peter Mildén | Arcada Working Papers | 2016 |
| Students' connotative meaning of marketing concepts | Peter Mildén; Michael von Boguslawski; Carl-Johan Rosenbröijer | 2015 | |
| Data driven decision-making in eretailing : a customer centric funnel approach | Niklas Eriksson; Mikael Forsström; Carl-Johan Rosenbröijer | Arcada Working papers | 2015 |
| Customer relationship management and business analytics : a lead nurturing approach | Carl-Johan Rosenbröijer | 2014 | |
| Big data analytics : what is it? | Niklas Eriksson; Magnus Westerlund; Carl-Johan Rosenbröijer | Arcada Working papers | 2014 |
| Comparing national and business culture in the Nordic countries : a Finnish perspective | Charlotta Jakobsson; Daria Lokteva; Angel Lawson; Ville Strömberg; Carl-Johan Rosenbröijer | Arcada Working papers | 2014 |
| Arbit: eBusiness Lab och gränsöverskridande FUI-verksamhet | Carl-Johan Rosenbröijer | 2013 | |
| Creating innovative mobile applications : a student driven approach | Carl-Johan Rosenbröijer | 2013 | |
| Customer relationship management and business analytics | Carl-Johan Rosenbröijer | 2013 | |
| A local outdoor mobile tour guide in HTML5 : drivers and barriers | Niklas Eriksson, Magnus Westerlund, Carl-Johan Rosenbröijer, Hellevi Aittoniemi, Ted Mellin, Krista Fransman | 2013 |