Digital Content Creation

During the course, you will work with all the key components of a company’s online presence - the graphic profile, document design, website development, audiovisual material. To do the you need the right tools, so during the course you will have access to Adobe CC and LinkedIn Learning!

Over the years, both entrepreneurs and business communications experts have participated in the course. We always attempt to create groups with as even a level of expertise as possible. Therefore, please let us know about your training background, IT skills and other work experience already at the registration stage. We also hope that you will tell us how the course could benefit you in the future (e.g. for your work or other tasks).

The course consists of three modules – graphic design, media production and web development.

Graphic design

This module walks you through all the graphical elements in the company image. You will learn to understand the central role of graphic design in creating a complete corporate identity. In addition, the module provides you with knowledge on how a unified visual look serves as a basic pillar of corporate communication.

• Vector graphics
• Typography
• Visual identity
• Document design

Media production

Attractive images and video footage are essential parts of every company's brand. A key part of this module is to practice handling images and videos so that the result supports the image of the entire company’s communication.

• Image processing
• Video editing

Web development

In this module, you will learn how to design, implement, and maintain websites on the world's most popular publishing platform, Wordpress. During the course, we will cover topics such as domains and hosting, wireframes, layout customizations, search engine optimization, lead generation, web analytics, usability tests etc. By the end of the course you can plan, develop and maintain a complete website for an organization.

Teaching

The course is twice a week (Mondays and Wednesdays, 13.00-17.00) on Arcada’s campus in Arabiaranta. The participants will work on projects and practical exercises on their spare time.

NB! You will have FREE access to both Adobe CC and LinkedIN learning during the course. During the course you will have access to a server environment for website publishing.

To complete the course smoothly, it’s recommended that you have an Adobe CC license and the required programs installed on your computer.

Adobe programmes that are used during the course include:

• Bridge
• Illustrator
• InDesign
• Lightroom
• Photoshop
• Premiere