Vänligen notera att denna kurs går på engelska.
In this course you will get an introduction to analyzing the complexity of digital channels for distribution in travel and tourism. At the end of the course you will be able to:
- understand the distribution system of travel and tourism services.
- describe the key characteristics of distribution channels such as Online Travel Agents (OTAs), Meta-travel search sites and Global Distribution Systems (GDSs).
- understand sharing economy and its impact on travel distribution
- conduct a small-scale study on tourists' booking-behavior
The course consists of both lectures and self-studies. The course is held online, with the possibility of attending voluntary activities on campus if desired. Lectures will be held at the following times: