Distribution Channels
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Hinta
75 € + 0% Alv -
Järjestäjä
Arcada University of Applied Sciences -
Kieli
Englanti -
Laajuus
5 OP -
Koulutusajankohta
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Viimeinen hakupäivä
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Sisäänpääsyvaatimukset
Introduction to the Tourism Industry, Introduction to Marketing or similar knowledge.
This course offers a comprehensive picture of the different types of distribution channels in the travel industry. Are you interested in getting a broad perspective on developments in this area? Then we highly recommend this course!
Huomioi, että tämä on englanninkielinen kurssi.
Course contents:
In this course you will get an introduction to analyzing the complexity of digital channels for distribution in travel and tourism. At the end of the course you will be able to:
- understand the distribution system of travel and tourism services.
- describe the key characteristics of distribution channels such as Online Travel Agents (OTAs), Meta-travel search sites and Global Distribution Systems (GDSs).
- understand sharing economy and its impact on travel distribution
- conduct a small-scale study on tourists' booking-behavior
The course consists of both lectures and self-studies. The course is held online, with the possibility of attending voluntary activities on campus if desired. Lectures will be held at the following times:
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