Creative Content and Experience Insight
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Price
270 € + 0% VAT -
Delivery method
On-campus -
Language
English -
Scope
15 ECTS -
Course dates
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Last application date
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Entry requirements
No previous experience or knowledge in the field is required. The course introduces you to the fundamentals of visual media design and production.
If you already have some experience in the field or a basic understanding of the tools used, we recommend our course Visual Media Design and Production.
Combine creative storytelling, digital design and user insights to create engaging digital experiences. Explore AI, multimedia production and user behaviour to develop content that captures attention, strengthens brands and enhances the impact of digital marketing.
Courses overview
This 15-credit module in Creative Content and Experience Insight offers a dynamic blend of theory and practice, preparing you to craft compelling digital experiences that resonate with today’s audiences. This module consists of three 5-credit courses, each offering a focused area of expertise:
Interaction Design and Development (5 ECTS)
Learn the fundamentals of designing and developing interactive digital interfaces. This course emphasizes usability, accessibility, and responsive design, enabling you to build intuitive user experiences that align with marketing goals.
Creative Media and Visual Marketing (5 ECTS)
Dive into the world of visual storytelling and branded content. You’ll explore how to create compelling media assets – videos, animations, and graphics – that strengthen brand identity and engage audiences across digital platforms.
User Experience Insights (5 ECTS)
Gain a deeper understanding of user behaviour through data-driven methods. This course introduces tools like eye tracking and user testing, helping you analyze and optimize how users experience your content.
Who is this for?
This module is ideal for professionals and creatives who want to strengthen their digital skills and explore the intersection of content creation, design and technology. Whether you’re looking to upskill or move into a more creative digital role, you’ll gain relevant skills for today’s evolving digital landscape.
- Marketing professionals seeking to expand their digital skillset
- Designers and content creators aiming to deepen their UX and storytelling capabilities
- Anyone interested in the intersection of media, technology, and consumer insight
- Whether you're looking to upskill or pivot into a more creative digital role, this module offers a future-forward foundation in content creation and user experience.
What you will learn
Develop the skills to create engaging digital content that combines storytelling, design and emerging technologies. Learn to use data and behavioural insights to enhance user experiences and make digital marketing more effective.
- Master digital storytelling and interface design to create engaging, brand-aligned content across platforms.
- Produce multimedia content – from videos to graphics – tailored for digital marketing contexts.
- Explore emerging technologies, including AI, to enhance content creation and user experience.
- Apply behavioural insights using tools like eye tracking to understand how users interact with content.
- Translate data into design decisions, optimizing marketing effectiveness and user engagement.
- Through hands-on projects and analytical methods, you’ll gain the confidence to bring creative ideas to life using the latest industry tools.
Happening at Arcada
13 Jan
2027
My Future Work 2027
Are you looking for new talent, extra resources, or perhaps the next member of your team? My Future Work is Arcada’s recruitment and networking event, giving employers the opportunity to meet the experts of tomorrow – right here on campus.
15 Jan
2027
Graduation Ceremony
Arcada's graduation ceremony will be held on 15 January 2027, welcoming graduates and invited guests to campus to celebrate those who graduated between 4 June - 18 December 2026.
