| Entrepreneurship Hub - A way to support entrepreneurial dreams |
Hongell, Linn; Fabricius, Susanna; Hernberg, Mervi; Rosenbröijer, Carl-Johan; Sirén, Fredrik |
INTED proceedings |
2024 |
| En mångfald av pedagogisk kompetens på Arcada bådar gott för framtiden |
Rosenbröijer, Carl-Johan |
Arcada Publikation |
2021 |
| The reality of internationalisation is changing–consequences for education and learning |
Rosenbröijer, Carl-Johan |
Arcada Publication |
2019 |
| Consumer brand post engagement on Facebook and Instagram – A study of three interior design brands |
Eriksson, Niklas; Sjöberg, Annette; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle |
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2019 |
| Digital Brand Management: A Company and Consumer Perspective |
Bäck, Lotta; Ingman, Edward; Lalwani, Dilip; Müller, Marie; Sørensen-Behm, Caroline; Rosenbröijer, Carl-Johan |
Arcada Working Papers |
2018 |
| Smartphones as decision support in retail stores – The role of product category and gender |
Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle |
Procedia computer science |
2018 |
| Young consumers’ tendency to use a smartphone as decision-support inside clothing stores |
Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle |
Arcada Working Papers |
2017 |
| The relationship between young consumers’ decision-making styles and propensity to shop clothing online with a smartphone |
Eriksson, Niklas; Rosenbröijer, Carl-Johan; Fagerstrøm, Asle |
Procedia computer science |
2017 |
| The data driven decision RACE in eRetailing |
Eriksson, Niklas; Forsström, Mikael; Rosenbröijer, Carl-Johan |
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2016 |
| Impact of in-store technology on the consumer shopping process : a field experiment with a smart card |
Niklas Eriksson; Elena Smirnova; Carl-Johan Rosenbröijer; Peter Mildén |
Arcada Working Papers |
2016 |
| Students' connotative meaning of marketing concepts |
Peter Mildén; Michael von Boguslawski; Carl-Johan Rosenbröijer |
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2015 |
| Data driven decision-making in eretailing : a customer centric funnel approach |
Niklas Eriksson; Mikael Forsström; Carl-Johan Rosenbröijer |
Arcada Working papers |
2015 |
| Customer relationship management and business analytics : a lead nurturing approach |
Carl-Johan Rosenbröijer |
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2014 |
| Big data analytics : what is it? |
Niklas Eriksson; Magnus Westerlund; Carl-Johan Rosenbröijer |
Arcada Working papers |
2014 |
| Comparing national and business culture in the Nordic countries : a Finnish perspective |
Charlotta Jakobsson; Daria Lokteva; Angel Lawson; Ville Strömberg; Carl-Johan Rosenbröijer |
Arcada Working papers |
2014 |
| Arbit: eBusiness Lab och gränsöverskridande FUI-verksamhet |
Carl-Johan Rosenbröijer |
|
2013 |
| Creating innovative mobile applications : a student driven approach |
Carl-Johan Rosenbröijer |
|
2013 |
| Customer relationship management and business analytics |
Carl-Johan Rosenbröijer |
|
2013 |
| A local outdoor mobile tour guide in HTML5 : drivers and barriers |
Niklas Eriksson, Magnus Westerlund, Carl-Johan Rosenbröijer, Hellevi Aittoniemi, Ted Mellin, Krista Fransman |
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2013 |