Media Management


Please note that applicants from countries outside the European Union/EEA-area are required to pay tuition fees. A master’s degree programme (60–90 ECTS credits) at Arcada costs 4,500 euros/semester during the first academic year and then 2,000 euro/semester thereafter.

Master’s Degree Programme in Media Management (60 ECTS)

Are you looking for tools to manage the rapidly changing media industry? Or do you find yourself in the media industry struggling to see the bigger picture? New technology and changing consumer behaviour offer unlimited opportunities for people able to respond to the creative and managerial challenges. A media manager today does not necessarily have an educational background in media or culture. We believe that a successful media manager needs to have a multidisciplinary understanding of the media, based on economics, technology and culture. Management is about finding appropriate resources, and working with and through other people to accomplish organizational goals.

The Master’s programme in Media Management at Arcada gives you the opportunity to combine studies with full-time employment. It presents you with real-life cases and projects useful to a manager in any media-related company. Some courses, such as your master's thesis, can be tailored to benefit both you and your employer. About 25 % of the programme consists of scheduled tuition in class and 75 % of the programme is conducted as independent/online studies.

Strategies and innovations in media are intimately linked to research and development. An important part of the curriculum is to plan and accomplish your own development project in the form of a Master’s Thesis. In the process you will learn to identify problems, ask relevant questions, and report and communicate your findings in a way that meets the academic standards and is relevant to the industry. The aim of the thesis project is to advance the operations or management methods of a creative company or content industrial actors in general. In other words, your master’s education can be seen as a wise investment for your employer, if you are currently in the business. 

A second perspective

To find out more about what it is like to study Media Management at Arcada, watch the video below or click on the pictures to read interviews with students!

Read more about the Master's degree programme in Media Management by following the links on the left.

For detailed information about the application process, eligibility, timetable and required enclosures, please see Application and Admission.


Qualification awarded: 
Master of Culture and Arts
Contact person: 
PhD, Adjunct Professor, Principal Lecturer Mats Nylund

Contact information