A successful media manager needs to have a multidisciplinary understanding of the media, based on economics, technology and culture
You can familiarize yourself with the current curriculum and courses below, but keep in mind that changes might be made for the next academic year.
More detailed information about the degree programme can also be found at Arcada’s digital study guide start.arcada.fi.
Are you looking for tools to manage the rapidly changing media industry? Or do you find yourself in the media industry struggling to see the bigger picture?
New technology and changing consumer behaviour offer unlimited opportunities for people able to respond to the creative and managerial challenges. A media manager today does not necessarily have an educational background in media or culture. We believe that a successful media manager needs to have a multidisciplinary understanding of the media, based on economics, technology and culture. Management is about finding appropriate resources, and working with and through other people to accomplish organizational goals.
The Master’s programme in Media Management at Arcada gives you the opportunity to combine studies with full-time employment. It presents you with real-life cases and projects useful to a manager in any media-related company. Some courses, such as your master's thesis, can be tailored to benefit both you and your employer. About 25 % of the programme consists of scheduled tuition in class and 75 % of the programme is conducted as independent/online studies. The programme can be completed in one year as full-time studies or two years as part-time studies.
Strategies and innovations in media are intimately linked to research and development. An important part of the curriculum is to plan and accomplish your own development project in the form of a Master’s Thesis. In the process you will learn to identify problems, ask relevant questions, and report and communicate your findings in a way that meets the academic standards and is relevant to the industry. The aim of the thesis project is to advance the operations or management methods of a creative company or content industrial actors in general. In other words, your master’s education can be seen as a wise investment for your employer, if you are currently in the business.
Please note that master students are not entitled to study-related social benefits such as discount tickets for HSL, VR or Matkahuolto. However, the Kela Meal Subsidy Card is granted to all degree students. More detailed information about these discounts is found in Arcadas study guide.
In addition, the student card can be ordered from Arcada´s student union ASK. However, this student card will not entitle to discounts for HSL, VR or Matkahuolto either.
Graduates will be able to work with a wide variety of tasks, including conventional managerial functions, e.g. analysis and planning in both private and public media. Positions could also include media consultants, communication analysts or research. As the master programme is international, graduates have a larger labour market as their arena.
- It’s easy to stay motivated when you’re studying something that translates directly to your work and gives you tools to take on the challenges you’re facing.
The Master’s thesis (30 ECTS) is preferably a research report on a development project for a media organization. This organization can be the student’s employer, the student’s own company or some other organization in the media industry that the student can collaborate with. Thesis work gives the student a chance to specialize according to personal background and interests.
The Master’s Degree Programme in Media Management provides you with skills, competences and knowledge needed for the challenges in the new media environment. The education gives you a unique opportunity to integrate your previous studies and professional experience with fresh in-depth knowledge.
You will also find yourself in a research-oriented environment. Media Management is a rapidly growing research field that analyses the economic, cultural and technological transformations and tendencies in the media industry. At Arcada University of Applied Sciences we are currently doing research around Media Platforms, Sharing Economy and Blockchain Technology, among other.
The Department of Culture and Media inspires creativity and innovation. Through regular contact with lecturers, researchers and industry leaders, students develop professional and analytical abilities that will give them the edge in cultural and media sectors.
At Arcada, we make it our priority to educate professionals in online media, film, television and cultural management. In our department we have a total of over 300 students within the programmes Media Culture, Cultural Management and Media Management.
