This course offers a comprehensive picture of the different types of distribution channels in the travel industry. Are you interested in getting a broad perspective on developments in this area? Then we highly recommend this course!
This course will give you the skills to:
- Understand the distribution system of travel and tourism services.
- Describe the key characteristics of distribution channels such as Online Travel Agents (OTAs), Meta-travel search sites and Global Distribution Systems (GDSs).
- Explain sharing economy and its impact on travel distribution
- Conduct a small-scale study on tourists' booking-behavior
This course can be taken entirely online, with optional campus attendance for workshops if desired. You can choose to take it as a single course or as a part of the larger educational package “Tourism in a changing world” (30 ECTS). Make sure you maximise your knowledge of the latest in tourism and check out our website for more information.