Do you view the Nordic market as an interesting opportunity for personal and business growth? Is your company looking to expand in the Nordics or beyond? Do you want to gain valuable insight into business development?
This course gives you both the theoretical tools and the practical knowledge to be able to set up and establish a business in the Nordics. The Nordic business environment is a natural context for Finnish companies to start or develop their international business activities. Arcada is the only University of Applied Sciences in Finland that offers studies in English with a clear focus on the Nordic business environment. Even though the focus is in the Nordic market, the competencies gained can be widely applied.
The course is divided into three separate modules consisting of 5 ECTS each. These are:
- Analyzing the Nordic Business Environment
- Planning and Preparing Market Entry in a Nordic Country
- Establishing and Developing a Market Position in a Nordic Country
We kick off by analyzing the Nordic markets and cultural differences within the Nordic area. You will gain the ability to plan and execute activities for entering a market, both within and outside the Nordics. You will get practical tools for analyzing, planning, establishing, and developing the position of a company in a both Nordic and international setting. The course will also serve as a platform for networking with professionals in the industry.
Learning methods for the course include lectures, guest lectures, workshops, case studies and other assignments. You will also get the opportunity to pitch your market entry plan to a real business panel - our very own Lion's Den!
Teaching contact days will be Thursday and Friday evenings (16.30-20.00) and Saturdays (daytime). The timetable for the course is as follow:
Analyzing the Nordic Business Environment
Planning and Preparing Market Entry in a Nordic Country
Establishing and Developing a Market Position in a Nordic Country