Who is the programme for?
The graduate programme in Media Management at Arcada is intended for persons who wish to deepen their knowledge, skills, and competence in order to manage creative companies within the content industries. Eligible candidates have a minimum of three years of work experience in media and art production, design, communications, business administration, or in some other relevant field within the content industries. In addition to this, they have a bachelor’s degree (exam consisting of minimum 180 credits ECTS/three years of full-time studies) in media and communications, arts and culture management, or business management. A bachelor’s degree in media and information technology, art and design, advertising, literature and culture studies, or entertainment law can also provide a suitable study background. A bachelor’s degree in some other field can also be sufficient if the applicant has relevant work experience and knowledge of the content industries.
Future career opportunities
After finishing the programme the student is able to analyse existing knowledge as well as predict market trends and industrial development and apply this knowledge in developing business and content concepts, and business operations. Further, he or she is capable of creating new knowledge for the use of market actors and public authorities operating within the content industries. The programme provides the student with relevant knowledge and skills needed in managing creative companies.
The emergence of various new media has made the concept of media wider than ever before. At the same time, traditional media – books, newspapers, radio, film, television – remain vivid. There are an increasing number of small-scale and entrepreneurial firms entering the market, but the positions of older and bigger media corporations – including public media – remain strong. Graduates in Media Management will be able to work with a wide variety of managerial tasks in an expanding media industry.
