Media Management

Master’s Degree Programme in Media Management (90 ECTS)

Are you looking for tools to manage the rapidly changing media industry? Or do you find yourself in the media industry struggling to see the bigger picture? New technology and changing consumer behaviour offer unlimited opportunities for people able to respond to the creative and managerial challenges. A media manager today does not necessarily have an educational background in media or culture. We believe that a successful media manager needs to have a multidisciplinary understanding of the media, based on economics, technology and culture. Management is about finding appropriate resources, and working with and through other people to accomplish organizational goals.

The Master’s programme in Media Management at Arcada presents you with real-life cases and projects useful to a manager in any media-related company. In Arcada's modern premises you can apply your knowledge hands-on. Stadi.TV, the Arcada-run Helsinki community television, offers our students a unique possibility to plan, design and produce traditional and interactive media concepts for real platforms.

Strategies and innovations in media are intimately linked to research and development. An important part of the curriculum is to plan and accomplish your own development project in the form of a Master’s Thesis. In the process you will learn to identify problems, ask relevant questions, and report and communicate your findings in a way that meets the academic standards and is relevant to the industry. The aim of the thesis project is to advance the operations or management methods of a creative company or content industrial actors in general. In other words, your master’s education can be seen as a wise investment for your employer, if you are currently in the business.

Programme Director:

Mats Nylund

Language:

English